Marketing Techniques Used in Web design

Author: admin

4 Dec

Creating a static web design page and registering it on to a search engine is not enough to attract visitors. Of what use is a well created site if it does not enjoy visitors? Hence the need to incorporate marketing techniques in the process of web design.

Good and bad design is a part of life. There are some good sites as well as bad sites out there on the net. Bad Design will put attention o your website for all the wrong reasons. It may stand out for ugly color, poor art, unclear images etc; Poor design will damage your business.

Design must also include other qualities of a website together- Navigability, readability, usability and image and branding. A good web design company will also offer search engine marketing incorporated with web design.

The basic function of search engine marketing is search engine optimization (SEO). SEO refers to changes made to your website to ensure maximum visibility to search engines. It involves getting top rankings on Search Engine Result pages for your web site. It involves analysis of keyword density as well as link building.

This high rank is important as users do not view more than 3 pages of search results. Thus it directly affects visibility of your site and ultimately the traffic to and business from your site.

The trick is to have well; high quality content on you site that will attract Search engine spiders. Merely registering your site will not achieve anything. Search Engine spiders detect sites which have not registered also.

If you have invested money in getting a professionally designed web site, it is better to invest some more in search engine optimization and search engine marketing.

Next strategy is Link Building: You must try to get as many as in- bound links to your site as possible. If links are from popular web sites, you can enjoy a good reputation.

Next is Pay per click management: The trick is to get as many clicks converted to sales as possible. You will pay your advertiser according to Return on Investment. Pay per click management requires a lot of experience and committed ongoing management.

Fourth is e-mail marketing. It is a powerful tool of sending informative and interesting information to a target audience of existing as well as potential customers. A well set up e-mail campaign will provide the following answers:

- How many people received the e-mail

- How many Bounced?-How many people opened it?-How many clicked on the links?-How many unsubscribed from the links?

To design a proper e-mail campaign, first create a contact data base, then a HTML Formatted E-mail template and finally mail it to your target audience

Fifth level of marketing via web design is through setting up e-commerce web sites. E-commerce is selling and buying via the internet. It offers great opportunity for a business to sell its products world wide to a global market. The overheads involved with online shops are minimal compared to traditional shops.

Marketing also involves also maintenance.. Maintenance involves updating your website regularly. This is achieved by a content management system- a system that allows you to alter text, photos and video on your web site without affecting the basic structure designed by the web design company.

Thus a good web design incorporates elements of marketing so that the purpose of your web site is achieved " to drive traffic to and sales from your site.

About the Author:

Fiona Livnat is an author with expertise on varied subjects like Web Design North East. She has over ten years of experience in writing. Her commitment to help people is reflected in her writing. For more details please visit Marketing North East.